There is a lot to know when you venture into pay-per-click marketing. Very quickly, factors that you may not have considered can determine whether you stay in the game. Google has just announced some major changes in their criteria for displaying your ad. It was already complicated and now it is even more so.
You begin to take a very different perspective concerning people visiting your website, when you pay for each one. Of course, if you have visitors, you are paying one way or another, but it is different when you know the exact cost.
Chris does a good job in preparing you to take this step. He offers screen shots and explanations about the intricacies of this form of advertising. He goes into great detail about keyword selection, Bid Management, Ad placement, Pre-selling, Target Market and Copywriting.
With PPC it is a bad idea to just "jump in" and try to pick it up as you go. It has been my experience that Affiliate Marketing is not the most profitable form of internet marketing, but if you are still interested in it, Google Cash will help.
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